Monday, August 18, 2008

5.5" x 8.5" Postcard Mailer


I'm getting ready to do a large mailing to art directors and editors at publishing houses I'd like to work for, and I've created a few different options for the front of the 5.5" x 8.5" postcard. The back of the card shows a couple characters in multiple poses that would be interior black & white illustrations for a middle grade novel. Front 3 shows a sample middle grade cover using the same characters that I used on the back. I'll send Front 3 to those who don't work on picture books, but stictly publish chapter books/middle grade/YA.

My dilemma is what to send to those who publish both picture books and middle grade. Front 1 and Front 2 show my Peter Pan illustration and an illustration that will be in Highlights in the December issue. The Highlights illustration would work fine for picture book editors, and the back of the card shows middle grade illustrations, so both picture books and middle grade would be covered in one card. The other option is to send Front 3 to everyone who works on middle regardless of whether or not they do picture books too and just target middle grade right now. What do you think? Show both picture book and middle grade samples on one card or just focus on middle grade for this mailer?

3 comments:

Sherry Rogers said...
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Ginger*:)* said...

Hi Kristi,

I think the first ones appeal to me as a picture book artist, however there is a good dynamic in the Middle Grade illustration.

Of the two at the top, I think the second one, with only your website on the front is better. That is the main point you want to get across, so that editors will make a point to visit your site.

The back of whichever postcard you decide upon will carry all the extra info the AD needs. Nice work, on all.

Kristi Valiant said...

Thanks Sherry and Ginger for your comments!